Demographics & Market Research Resources
For your business to be successful it is critical to have a thorough understanding of your market. and target customer. Market research is the process of gathering information about a market, identifying its existing and potential customer base, and analyzing any competition. Whether you're starting a brand new business or growing your existing businesses, market research is essential to making informed decisions and creating a thorough strategy. Below are some resources to help you get started:
SBA.GOV
Market research and competitive analysis
https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis
Global Market Research
Are you a US exporter? This resource will assist you with a wide range of market research needs.
U.S. Census Bureau
Use this resource to access to a wealth of population, housing, economic, and geographic data.
State & County Quick Facts
Providing data at the city, county, state, and federal level.
Information from the Bureau of Labor Statistics in demographic categories such as sex, age, & race.
Labor Demo-graphics
Market Research
Reports and industry research.
